Rethinking College Admissions Article- Does Frank Bruni of the NY Times Have it Right?

New York Times's, Frank Bruni, wrote this article: Rethinking College Admissions

A parent asked my take on this article and I said--"there are some undeniable facts to contend with--as long as money and power rule in our society, the idea that we are going to "turn the tide' in college admissions and focus on other important elements like 'caring for others, and happiness etc.' and relegate competition and bettering others to the background is a great idea. It's been a constant refrain for at least 15 or more years, if memory serves, but nothing really happens. So where are the changes? When will they be implemented? I'm still waiting."